A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically, a marketing plan includes An overview of your business’s marketing advertising goals, target market, and customer needs.⁠

So there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These seven are: ⁠
product, price, promotion, place, packaging, positioning, and people.⁠