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Digital Marketing
Frequently Asked
Questions
Digital marketing is an umbrella term for SEO, SEM, Email Marketing, Content Marketing, Public Relations, Social Media, and more while Social media is just one of the many channels that make up a digital marketing campaign.
The terms “digital marketing” and “social media marketing” are often used interchangeably, even by people who work in these industries. Some will even believe they are engaging in digital marketing by implementing only social media but it’s not correct.
However, if you are engaging in “digital marketing”, typically you are implementing several channels of digital marketing. For example, your business may create a digital marketing strategy that includes SEO, SEM, Email Marketing, Content Marketing, Analytics & Social media. If you are only engaged in one channel (like social media), you typically should not say that you have a digital marketing campaign.
1. Content Marketing.
2. SEO – Search Engine Optimization.
3. SEM – Search Engine Marketing.
4. SMM – Social Media Marketing.
5. Pay-Per-Click Advertising.
6. Affiliate Marketing.
7. Email Marketing.
8. Instant Messaging Marketing.
9. Video Marketing.
10. Influencer Marketing.
11. Advertising On Radio.
12. Advertising On Television.
The organic digital marketing includes all traffic that comes without any cost of advertisement for example from search engines such as Google, Bing, Yahoo or others or even from using trending hashtags and optimizing your ASO “App store optimization” as people will discover your website or application when searching a specific topic or product. If your online channels are well optimized for the search and application engines.
The paid digital marketing includes any traffic that comes from paid ads on search engines or social media or other for example search engine marketing (SEM) or pay-per-click (PPC).
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Therefore we assure and guarantee a 100% analytics and audit with our services and a free consultancy to keep an eye on your business for you and report it to you. so even if you choose us for the full services or only to audit you cam in the right place.
Digital Marketing Features
Digital Marketing has enabled brands to reach out to people and communicate about their products using multi ways and targeting internet users and converting incoming traffic into leads or subscribers.
- Constant online presence
- Cost-effective
- Provides instant and highly measurable results
- Delivers an excellent return on investment (ROI)
- Provides a straight communication route between you and your customer
- Reaches potential customers during the early stages of the buyer’s journey
- Can interact with targeted audiences in real-time
- Highly targetable
- Offers personalization capabilities
- Has a global reach