Analyzing digital data from various sources like websites, mobile applications, among others. It provides a clear vision to the organization on how users or customers are behaving. Through digital analytics, companies obtain an insight into the areas where they need improvement.

Conducting a routine digital marketing audit will help you distinguish which specific initiatives are serving you and which ones require a different approach. It would be hard to know where your efforts could use a tune-up—or complete redirection for the sake of your ROI—if you do not frequently perform these checkups.

Managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement. By tracking and reporting on business performance data, diagnostic metrics, and leading indicator metrics, marketers will be able to provide answers to the analytics questions that are most vital to their stakeholders.

The comprehensive, systematic, analysis, evaluation, and interpretation of the business marketing environment, both internal and external, its goals, objectives, strategies, principles to ascertain the areas of problem and opportunities and to recommend a plan of action to enhance the firm’s marketing performance.